Someone the other day asked me for a short and sweet explanation of our strategy.
Here’s what I told him:
Voters must take decisive control of their own future. They must have an incentive for doing that, empowered with a simple, easy-to-understand, easily-implemented mechanism.
They must be given a simple, forceful meme.
They must be rewarded for taking the time to do the right thing.
I think this is the “short answer” for exactly what we’re trying to accomplish here.